News Release

LOUISVILLE, Ky.--(BUSINESS WIRE)--March 14, 2008--Brown-Forman Corporation (NYSE:BFB) (NYSE:BFA) announced today that Vice Chairman and Chief Financial Officer Phoebe A. Wood will retire from her position at the end of the fiscal year (April 30, 2008). She will assist in an orderly transition of her duties and responsibilities to the new CFO.

Wood joined Brown-Forman as CFO in February 2001 after a 23-year career at the Atlantic Richfield Company (now part of BP) and Motorola. During her tenure as Brown-Forman's CFO, Wood helped the company evolve its portfolio through a number of acquisitions and divestitures, implemented and ensured compliance with the new Sarbanes-Oxley regulations, and created strong finance and technology teams that have upgraded the company's financial reporting and analysis.

"Phoebe brought thoughtful, trusted oversight to Brown-Forman's financial functions, and she has helped lead our company during a period of strong financial performance and development over the last seven years," said Brown-Forman Chief Executive Officer Paul Varga. "I know that our shareholders join all of us at Brown-Forman in thanking Phoebe for her excellent service to Brown-Forman and in wishing her well in her new endeavors."

Wood plans to stay active in the financial arena, including serving on corporate boards. Wood is currently a director of Leggett & Platt, Inc., and a former director of OshKosh B'Gosh.

Donald Berg Named New CFO

Brown-Forman also announced that Donald Berg will become Chief Financial Officer effective May 1, 2008. He is a 19-year veteran of the company, and since July 2006 has served as senior vice president and director of corporate finance, working closely with Wood and the rest of the finance leadership team. In this key role, Berg's responsibilities have encompassed the areas of investor relations, corporate development, treasury, and tax.

Berg joined Brown-Forman in 1988 as assistant to then-company president Owsley Brown II. In 1994 he was project leader of the team that recommended that Brown-Forman significantly expand its non-U.S. business. In 1999, Berg was named president of the division responsible for the company's growth in many new markets and he and his team built the foundation upon which the company is developing successful businesses. He was then named to lead the company's corporate development and strategy group, where he was instrumental in the acquisition of the Finlandia Vodka brand. In 2003, Berg took a leadership position in the U.S. sales and marketing organization and became president of the Americas in July of that year.

Prior to joining Brown-Forman, Berg served in a number of increasingly important financial positions within the pharmaceutical industry.

"Don has a broad range of financial and operational experience, and has been an active member of our company's executive committee since 1999, where he has participated in the consideration of the company's most important strategic, operational, and policy topics," stated Varga. "Those who have worked with Don over the last two decades know him to be a proven leader with a deep analytical mind who has demonstrated that he is ready to take on the important responsibilities of chief financial officer for Brown-Forman."

Berg received his bachelor's degree from Augustana College in Rock Island, Illinois, after which he became a certified public accountant. He subsequently earned an MBA from the Wharton School of Business at the University of Pennsylvania.

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla Wines, and Korbel California Champagnes.

Important Note on Forward-Looking Statements:

This release contains statements, estimates, or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "expect," "believe," "intend," "estimate," "will," "anticipate," and "project," and similar expressions identify a forward-looking statement, which speaks only as of the date the statement is made. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. We believe that the expectations and assumptions with respect to our forward-looking statements are reasonable. But by their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors that in some cases are out of our control. These factors could cause our actual results to differ materially from Brown-Forman's historical experience or our present expectations or projections. Here is a non-exclusive list of such risks and uncertainties:

    --  continuation of the deterioration in general economic
        conditions, particularly in the United States where we earn
        about half of our profits, including higher energy prices,
        declining home prices, deterioration of the sub-prime lending
        market, or other factors;

    --  pricing, marketing and other competitive activity focused
        against our major brands;

    --  lower consumer confidence or purchasing related to economic
        conditions, major natural disasters, terrorist attacks or
        widespread outbreak of infectious diseases;

    --  tax increases, whether at the federal or state level or in
        major international markets and/or tariff barriers or other
        restrictions affecting beverage alcohol;

    --  limitations and restrictions on distribution of products and
        alcohol marketing, including advertising and promotion, as a
        result of stricter governmental policies adopted either in the
        United States or in international markets;

    --  fluctuations in the U.S. dollar against foreign currencies,
        especially the British pound, euro, Australian dollar, and the
        South African rand;

    --  reduced bar, restaurant, hotel and travel business, including
        travel retail;

    --  longer-term, a change in consumer preferences, social trends
        or cultural trends that results in the reduced consumption of
        our premium spirits brands;

    --  changes in distribution arrangements in major markets that
        limit our ability to market or sell our products;

    --  adverse impacts relating to our acquisition strategies or our
        integration of acquired businesses and conforming them to the
        company's trade practice standards, financial controls
        environment and U.S. public company requirements;

    --  price increases in energy or raw materials, including grapes,
        grain, agave, wood, glass, and plastic;

    --  changes in climate conditions and agricultural uncertainties
        that adversely affect the supply of grapes, agave, grain or
        wood;

    --  termination of our rights to distribute and market agency
        brands in our portfolio;

    --  press articles or other public media related to our company,
        brands, personnel, operations, business performance or
        prospects;

    --  counterfeit production of our products and any resulting
        negative effect on our intellectual property rights or brand
        equity; and

    --  adverse developments stemming from state or federal
        investigations of beverage alcohol industry marketing or trade
        practices of suppliers, distributors or retailers.

CONTACT:
Brown-Forman Corporation
T.J. Graven, 502-774-7442
Vice President
Director Investor Relations
or
Phil Lynch, 502-774-7928
Vice President
Director Corporate Communications and Public Relations

SOURCE:
Brown-Forman Corporation