Press Release

Brown-Forman Second Quarter Earnings Release and Conference Call Scheduled for December 9

November 8, 2010

Analyst Presentation Webcast Also Scheduled for December 9

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) will release its financial results for the second quarter of fiscal 2011 on December 9 by 8:00 a.m. (EST). The company will host a conference call to discuss the results at 10:00 a.m. (EST) that same morning. All interested parties in the U.S. are invited to join the conference call by dialing 888-624-9285 and asking for the Brown-Forman call. International callers should dial 706-679-3410 and ask for the Brown-Forman call. No password is required. The company suggests that participants dial in approximately ten minutes in advance of the 10:00 a.m. start of the conference call.

A live audio broadcast of the conference call will also be available via Brown-Forman’s Internet website, www.brown-forman.com, through a link to Investor Relations. For those unable to participate in the live call, a replay will be available by calling 800-642-1687 (U.S.) or 706-645-9291 (international). The identification code is 23789959. A digital audio recording of the conference call will also be available on the website approximately one hour after the conclusion of the conference call. The replay will be available for at least 30 days following the conference call.

In addition to the earnings release and conference call, Brown-Forman will also host an analyst meeting starting at 2:00 p.m. (EST) on December 9 in New York, NY, and a live audio webcast of the company presentations and question and answer session with analysts will be available via www.brown-forman.com, through a link to Investor Relations. Copies of the slides presented at the analyst meeting will also be available via the website.

Brown-Forman also announced the tentative dates of its next three quarterly earnings releases and conference calls:

Third quarter of fiscal year 2011 – March 9, 2011

Fourth quarter of fiscal year 2011 – June 9, 2011

First quarter of fiscal year 2012 – August 31, 2011

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, Woodford Reserve, and Bonterra. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

Source: Brown-Forman Corporation

Contact:

Brown-Forman Corporation

Phil Lynch, 502-774-7928

Vice President

Director Corporate Communications and Public Relations

or

Ben Marmor, 502-774-6691

Assistant Vice President

Director Investor Relations