Press Release

Brown-Forman Third Quarter Earnings Release and Conference Call Scheduled for March 8

February 21, 2011

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Brown-Forman Corporation will release its financial results for the third quarter of fiscal 2011 on March 8 by 8:00 a.m. (EST). The company will host a conference call to discuss the results at 10:00 a.m. (EST) that same morning. All interested parties in the U.S. are invited to join the conference call by dialing 888-624-9285 and asking for the Brown-Forman call. International callers should dial 706-679-3410 and ask for the Brown-Forman call. No password is required. The company suggests that participants dial in approximately ten minutes in advance of the 10:00 start of the conference call.

A live audio broadcast of the conference call will also be available via Brown-Forman’s Internet website, www.brown-forman.com, through a link to "Investor Relations/Events and Presentations." For those unable to participate in the live call, a replay will be available by calling 800-642-1687 (U.S.) or 706-645-9291 (international). The identification code is 44543235. A digital audio recording of the conference call will also be available on the website approximately one hour after the conclusion of the conference call. The replay will be available for at least 30 days following the conference call.

Brown-Forman also announced the tentative dates of its next four quarterly earnings releases and conference calls:

Fourth quarter of fiscal year 2011 – June 9, 2011

First quarter of fiscal year 2012 – August 31, 2011

Second quarter of fiscal year 2012 – December 7, 2011

Third quarter of fiscal year 2012 – March 7, 2012

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, Woodford Reserve, and Bonterra. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

Source: Brown-Forman Corporation

Contact:

Brown-Forman Corporation

Phil Lynch, 502-774-7928

Vice President

Director Corporate Communications

and Public Relations

or

Ben Marmor, 502-774-6691

Assistant Vice President

Director Investor Relations