Press Release

Brown-Forman to Be Honored at New York Stock Exchange

May 4, 2011

Brown-Forman Executives & Employees to Ring The Closing Bell® May 9

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Brown-Forman (NYSE:BFB) (NYSE:BFA) announced today that a group of company executives and employees will ring The Closing Bell® at the New York Stock Exchange at 4:00 p.m. (EDT) on Monday, May 9, in recognition of the company’s 20th anniversary of being listed on the NYSE.

Chief Production Officer Jill Jones, North America Region President Mike Keyes, and Chief Diversity Officer Ralph de Chabert will lead the contingent of Brown-Forman employees participating in the ceremony. Leaders of several of Brown-Forman’s Employee Resource Groups and other employees will also be on the podium of the NYSE to help close the trading day on May 9.

“Brown-Forman has enjoyed great success since joining the New York Stock Exchange in 1991 and it’s an honor to represent the company, its shareholders and employees in celebrating this significant milestone,” said Jones.

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

Source: Brown-Forman Corporation

Contact:

Brown-Forman Corporation

Phil Lynch, 502-774-7928

Vice President

Director Corporate Communications and Public Relations

or

Ben Marmor, 502-774-6691

Assistant Vice President

Director Investor Relations