LOUISVILLE, Ky.--(BUSINESS WIRE)--
Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) reported financial
results for its first quarter ended July 31, 2014. The company grew
reported net sales1 3% to $921 million, an increase of 3% on
an underlying basis2. As expected, net sales growth was
impacted by the difficult comparison with the prior year period when
sales benefited from significant distributor and retail buy-ins, related
primarily to price increases. Reported operating income increased 1% to
$221 million, an increase of 7% on an underlying basis. Diluted earnings
per share increased 5% to $0.70 compared to $0.66 in the prior year
period.
Paul Varga, the company’s chief executive officer, said, “As
anticipated, our first quarter growth came in lower than what we
achieved during fiscal 2014 and our expectations for fiscal 2015, due
largely to pricing decisions that resulted in distributor and retail
inventory reductions in the United States and Europe. We anticipate
higher rates of sales growth over the balance of the year, led by Jack
Daniel’s and our portfolio of premium whiskey brands. We reaffirm our
full-year guidance and our expectations of 9-11% underlying operating
income growth in fiscal 2015.”
First Quarter 2015 Highlights
-
Underlying net sales increased 3%:
-
Price/mix contributed two points to net sales growth and gross
margin expanded 50bps
-
Jack Daniel’s trademark grew underlying net sales 5% (+4% reported)
-
Jack Daniel’s Tennessee Honey grew underlying net sales 29% (+35%
reported)
-
The company’s super and ultra-premium whiskey brands grew
underlying net sales double-digits, including 29% growth from the
Woodford Reserve family (+35% reported)
-
El Jimador and Herradura grew underlying net sales 15% (+20%
reported) and 20% (+25% reported), respectively
-
Emerging markets grew underlying net sales 15% (+10% reported)
-
Three month volume takeaway trends3 for Jack Daniel’s
Tennessee Whiskey in the United States accelerated two points
compared to the twelve month period
-
Underlying operating income increased 7%
First Quarter 2015 Performance By Market
Underlying net sales grew 15% (+10% reported) in the emerging markets, a
continuation of the strong trends the company has been experiencing in
these fast growing markets. The company drove double-digit growth in
many emerging markets, including Turkey, Russia, Brazil, and Indonesia.
Results in Mexico benefited from the comparisons to last year’s first
quarter inventory reduction, while results in Poland remained under
pressure following the excise tax increase that occurred at the start of
the calendar year.
As expected, top-line results in the United States were negatively
impacted by difficult comparisons with the prior year’s price-driven
buy-ins, resulting in flat underlying net sales (-2% reported). The
reduction in inventory levels at both distributors and retailers
resulted from the company’s decision to slow the rate of price increases
versus each of the prior two years. In addition to more favorable
inventory comparisons over the balance of fiscal 2015, the company
expects continued improvement in volumes in this important market.
Underlying consumer takeaway trends for Jack Daniel’s Tennessee Whiskey
have improved to 1% volume growth over the last three months versus a 1%
decline over the last twelve months.
In developed markets outside of the United States, underlying net sales
declined 1% (+2% reported). Underlying net sales declined double-digits
in the United Kingdom and Germany due to multiple factors, including
challenging prior year comparisons in both markets, a reduction in trade
promotions in the United Kingdom, and variability in purchasing patterns
in Germany. Underlying net sales in France grew double-digits, helped by
the launch of Jack Daniel’s Tennessee Honey in that market earlier this
calendar year. Australia, Canada, Belgium, and Netherlands registered
solid gains in the quarter. Underlying net sales declined in markets
such as Italy and Spain where economic conditions remained weak, as well
as Japan, which faced challenging comparisons with the prior year’s
distribution gains.
Global Travel Retail delivered 22% underlying net sales growth (+31%
reported), driven by price increases, successful innovation, and new
product launches.
First Quarter 2015 Performance By Brand
The company’s underlying net sales growth was led by the Jack Daniel’s
trademark, up 5%. Jack Daniel’s Tennessee Honey grew underlying sales by
29%, powered by large gains in new markets outside of the United States.
Markets that were launched in prior years, including the United States,
continued to grow in the quarter driven by the combination of price and
volume growth.
Brown-Forman’s portfolio of super and ultra-premium whiskey brands,
including Woodford Reserve and Woodford Reserve Double Oaked, Jack
Daniel’s Single Barrel, Gentleman Jack, Sinatra Select, No. 27 Gold, and
Collingwood collectively grew underlying net sales by double-digits. Old
Forester also grew underlying net sales double-digits, and Woodford
Reserve’s family grew underlying net sales 29%.
Finlandia vodka’s family of brands experienced a 13% decline in
underlying net sales due primarily to weakness in Poland, where the
combination of a reduction in trade and retail inventory levels and
challenging economic conditions negatively impacted results.
El Jimador and Herradura grew underlying net sales by 15% and 20%,
respectively, with double-digit gains in both the United States and
Mexico. Results in Mexico benefited from favorable comparisons versus
the prior year’s period of inventory reductions following price
increases taken in that market.
Southern Comfort, along with some of our other premium liqueurs brands,
continued to decline, driven by continued pressure from flavored
whiskies as well as weakness in the on-premise. Southern Comfort’s
family of brands experienced a 7% decline in underlying net sales.
Other P&L Items
Company-wide price/mix improvements contributed approximately two points
of sales growth. Better price/mix, along with lower costs helped deliver
gross margin expansion of 50bps. Underlying A&P spend declined by 4%
(-4% reported) due largely to timing, and underlying SG&A increased by
8% (+9% reported), reflecting the impact from the route-to-market
changes made in France on January 1, 2014.
Financial Stewardship
On July 24, 2014, Brown-Forman declared a regular quarterly cash
dividend of $0.29 per share on its Class A and Class B common stock. The
cash dividend is payable on October 1, 2014 to stockholders of record on
September 8, 2014. Brown-Forman has paid regular quarterly cash
dividends for 69 consecutive years and has increased the dividend for 30
consecutive years.
During the first quarter, the company repurchased a combined total of
0.1 million Class A and Class B shares for $10 million, at an average
price of $90.85 per share. Year-to-date through August 25, 2014, the
company had repurchased a combined total of 1.2 million Class A and
Class B shares for $108 million, at an average price of $90.83 per
share. The remaining share repurchase authorization as of August 25,
2014 totaled $95 million.
Fiscal Year 2015 Outlook
The geopolitical environment remains fragile, particularly in Russia,
where iconic American brands are experiencing increased scrutiny,
including some of Brown-Forman’s brands. Assuming no deterioration in
current global market conditions, the company is reaffirming its growth
outlook for fiscal 2015, including 6-8% growth in reported and
underlying net sales, and 9-11% growth in reported and underlying
operating income. While first quarter results were negatively impacted
by inventory reductions, the company expects stronger reported and
underlying results over the balance of the year, driven by more stable
inventory levels and expanding global demand for the company’s portfolio
of brands. The company also expects diluted earnings per share of $3.25
to $3.45, which now incorporates an anticipated negative impact from
foreign exchange of $0.06 per share, partially offset by a lower
expected tax rate of 29.5%.
Conference Call Details
Brown-Forman will host a conference call to discuss the results at 10:00
a.m. (EDT) this morning. All interested parties in the U.S. are invited
to join the conference call by dialing 888-624-9285 and asking for the
Brown-Forman call. International callers should dial 706-679-3410. The
company suggests that participants dial in ten minutes in advance of the
10:00 a.m. start of the conference call.
A live audio broadcast of the conference call will also be available via
Brown-Forman’s Internet website, http://www.brown-forman.com/,
through a link to “Investor Relations.” For those unable to participate
in the live call, a replay will be available by calling 855-859-2056
(U.S.) or 404-537-3406 (international). The identification code is
83064342. A digital audio recording of the conference call will also be
available on the website approximately two hours after the conclusion of
the conference call. The replay will be available for at least 30 days
following the conference call.
For more than 140 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Southern Comfort, Finlandia, Jack Daniel’s & Cola,
Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura,
Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.
Brown-Forman’s brands are supported by nearly 4,200 employees and sold
in approximately 160 countries worldwide. For more information about the
company, please visit http://www.brown-forman.com/.
Footnotes:
1 Percentage growth rates are compared to prior year periods,
unless otherwise noted.
2 We present changes in certain
income statement line-items that are adjusted to an “underlying” basis,
which we believe assists in understanding both our performance from
period to period on a consistent basis and the trends of our business.
Non-GAAP “underlying” measures include changes in (a) underlying net
sales, (b) underlying cost of sales, (c) underlying gross profit, (d)
underlying advertising expenses, (e) underlying selling, general and
administrative expenses and (f) underlying operating income. A
reconciliation of each of these non-GAAP measures for the three-month
period ending July 31, 2014, to the most closely comparable GAAP
measure, and the reasons why management believes these adjustments to be
useful to the reader, are included in Schedule A in this press release.
3
Takeaway trends are a blended average from Nielsen data as of July 19,
2014 and NABCA data as of July 31, 2014.
This press release contains statements, estimates, and projections that
are “forward-looking statements” as defined under U.S. federal
securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,”
“continue,” “could,” “envision,” “estimate,” “expect,” “expectation,”
“intend,” “may,” “plan,” “potential,” “project,” “pursue,” “see,”
“seek,” “should,” “will,” “will continue,” and similar words identify
forward-looking statements, which speak only as of the date we make
them. Except as required by law, we do not intend to update or revise
any forward-looking statements, whether as a result of new information,
future events, or otherwise. By their nature, forward-looking statements
involve risks, uncertainties and other factors (many beyond our control)
that could cause our actual results to differ materially from our
historical experience or from our current expectations or projections.
These risks and other factors include, but are not limited to:
-
Unfavorable global or regional economic conditions, and related low
consumer confidence, high unemployment, weak credit or capital
markets, sovereign debt defaults, sequestrations, austerity measures,
higher interest rates, political instability, higher inflation,
deflation, lower returns on pension assets, or lower discount rates
for pension obligations
-
Risks associated with being a U.S.-based company with global
operations, including commercial, political and financial risks; local
labor policies and conditions; protectionist trade policies or
economic or trade sanctions; compliance with local trade practices and
other regulations, including anti-corruption laws; terrorism; and
health pandemics
-
Fluctuations in foreign currency exchange rates
-
Changes in laws, regulations or policies - especially those that
affect the production, importation, marketing, sale or consumption of
our beverage alcohol products
-
Tax rate changes (including excise, sales, VAT, tariffs, duties,
corporate, individual income, dividends, capital gains) or changes in
related reserves, changes in tax rules (e.g., LIFO, foreign income
deferral, U.S. manufacturing and other deductions) or accounting
standards, and the unpredictability and suddenness with which they can
occur
-
Dependence upon the continued growth of the Jack Daniel’s family of
brands
-
Changes in consumer preferences, consumption or purchase patterns -
particularly away from brown spirits, our premium products, or spirits
generally, and our ability to anticipate and react to them; bar,
restaurant, travel or other on-premise declines; unfavorable consumer
reaction to new products, line extensions, package changes, product
reformulations, or other product innovation
-
Decline in the social acceptability of beverage alcohol products in
significant markets
-
Production facility, aging warehouse or supply chain disruption
-
Imprecision in supply/demand forecasting
-
Higher costs, lower quality or unavailability of energy, input
materials, labor or finished goods
-
Route-to-consumer changes that affect the timing of our sales,
temporarily disrupt the marketing or sale of our products, or result
in higher implementation-related or fixed costs
-
Inventory fluctuations in our products by distributors, wholesalers,
or retailers
-
Competitors’ consolidation or other competitive activities, such as
pricing actions (including price reductions, promotions, discounting,
couponing or free goods), marketing, category expansion, product
introductions, or entry or expansion in our geographic markets or
distribution networks
-
Risks associated with acquisitions, dispositions, business
partnerships or investments - such as acquisition integration, or
termination difficulties or costs, or impairment in recorded value
-
Insufficient protection of our intellectual property rights
-
Product recalls or other product liability claims; product
counterfeiting, tampering, or product quality issues
-
Significant legal disputes and proceedings; government investigations
(particularly of industry or company business, trade or marketing
practices)
-
Failure or breach of key information technology systems
-
Negative publicity related to our company, brands, marketing,
personnel, operations, business performance or prospects
-
Our status as a family ”controlled company” under New York Stock
Exchange rules
-
Business disruption, decline or costs related to organizational
changes, reductions in workforce or other cost-cutting measures, or
our failure to attract or retain key executive or employee talent
For further information on these and other risks, please refer to the
“Risk Factors” section of our annual report on Form 10-K and quarterly
reports on Form 10-Q filed with the SEC.
Use of Non-GAAP Financial Information This press release includes
measures not derived in accordance with U.S. generally accepted
accounting principles (“GAAP”), including constant currency net sales,
underlying net sales, underlying advertising expense, underlying SG&A,
and underlying operating income. These measures should not be considered
in isolation or as a substitute for any measure derived in accordance
with GAAP, and also may be inconsistent with similar measures presented
by other companies. Reconciliations of these measures to the most
closely comparable GAAP measures, and reasons for the company’s use of
these measures, are presented on Schedule A and B attached hereto.
|
|
Brown-Forman Corporation Unaudited Consolidated
Statements of Operations For the Three Months July 31, 2013
and 2014 (Dollars in millions, except per share amounts)
|
|
|
|
|
|
|
|
|
2013
|
|
|
2014
|
|
|
Change
|
| | | | | | | | | | | |
|
|
Net sales
| | | |
$
|
896
| | | |
$
|
921
| | | |
3
|
%
|
|
Excise taxes
| | | |
210
| | | |
216
| | | |
3
|
%
|
|
Cost of sales
| | | |
209
|
| | |
210
|
| | |
0
|
%
|
|
Gross profit
| | | |
477
| | | |
495
| | | |
4
|
%
|
|
Advertising expenses
| | | |
103
| | | |
99
| | | |
(4
|
%)
|
|
Selling, general, and administrative expenses
| | | |
156
| | | |
170
| | | |
9
|
%
|
|
Other expense (income), net
| | | |
1
|
| | |
5
|
| | | |
|
Operating income
| | | |
217
| | | |
221
| | | |
1
|
%
|
|
Interest expense, net
| | | |
6
|
| | |
7
|
| | | |
|
Income before income taxes
| | | |
211
| | | |
214
| | | |
1
|
%
|
|
Income taxes
| | | |
68
|
| | |
64
|
| | | |
|
Net income
| | | |
$
|
143
|
| | |
$
|
150
|
| | |
5
|
%
|
| | | | | | | | | | | |
|
|
Earnings per share:
| | | | | | | | | | | | |
|
Basic
| | | |
$
|
0.67
| | | |
$
|
0.70
| | | |
5
|
%
|
|
Diluted
| | | |
$
|
0.66
| | | |
$
|
0.70
| | | |
5
|
%
|
| | | | | | | | | | | |
|
|
Gross margin
| | | |
53.3
|
%
| | |
53.7
|
%
| | | |
|
Operating margin
| | | |
24.2
|
%
| | |
23.9
|
%
| | | |
| | | | | | | | | | | |
|
|
Effective tax rate
| | | |
32.4
|
%
| | |
29.8
|
%
| | | |
| | | | | | | | | | | |
|
|
Cash dividends paid per common share
| | | |
$
|
0.255
| | | |
$
|
0.290
| | | | |
| | | | | | | | | | | |
|
Shares (in thousands) used in the calculation of earnings per share
| | | | | | | | | | | | |
|
Basic
| | | |
213,709
| | | |
213,444
| | | | |
|
Diluted
| | | |
215,320
| | | |
215,019
| | | | |
| | | | | | | | | | | |
|
|
|
Brown-Forman Corporation Unaudited Condensed
Consolidated Balance Sheets (Dollars in millions)
|
|
|
|
|
|
|
|
| April 30, 2014
|
|
| July 31, 2014
|
|
Assets:
| | | | | | | | |
|
Cash and cash equivalents
| | | |
$
|
437
| | | |
$
|
460
|
|
Accounts receivable, net
| | | |
569
| | | |
547
|
|
Inventories
| | | |
882
| | | |
949
|
|
Other current assets
| | | |
289
|
| | |
303
|
|
Total current assets
| | | |
2,177
| | | |
2,259
|
| | | | | | | |
|
|
Property, plant, and equipment, net
| | | |
526
| | | |
538
|
|
Goodwill
| | | |
620
| | | |
618
|
|
Other intangible assets
| | | |
677
| | | |
666
|
|
Other assets
| | | |
103
|
| | |
110
|
|
Total assets
| | | |
$
|
4,103
|
| | |
$
|
4,191
|
| | | | | | | |
|
|
Liabilities:
| | | | | | | | |
|
Accounts payable and accrued expenses
| | | |
$
|
474
| | | |
$
|
427
|
|
Dividends payable
| | | |
—
| | | |
62
|
|
Accrued income taxes
| | | |
71
| | | |
128
|
|
Short-term borrowings
| | | |
8
| | | |
13
|
|
Other current liabilities
| | | |
8
|
| | |
7
|
|
Total current liabilities
| | | |
561
| | | |
637
|
| | | | | | | |
|
|
Long-term debt
| | | |
997
| | | |
998
|
|
Deferred income taxes
| | | |
102
| | | |
107
|
|
Accrued postretirement benefits
| | | |
244
| | | |
241
|
|
Other liabilities
| | | |
167
|
| | |
154
|
|
Total liabilities
| | | |
2,071
| | | |
2,137
|
| | | | | | | |
|
|
Stockholders’ equity
| | | |
2,032
|
| | |
2,054
|
| | | | | | | |
|
|
Total liabilities and stockholders’ equity
| | | |
$
|
4,103
|
| | |
$
|
4,191
|
| | | | | | | | | |
|
|
|
Brown-Forman Corporation Unaudited Condensed
Consolidated Statements of Cash Flows For the Three Months
Ended July 31, 2013 and 2014 (Dollars in millions)
|
|
|
|
|
|
|
|
|
2013
|
|
|
2014
|
| | | | | | | | |
|
|
Cash provided by operating activities
| | | |
$
|
|
|
|
|
93
| | | |
$
|
|
|
|
|
112
| |
| | | | | | | | |
|
|
Cash flows from investing activities:
| | | | | | | | | |
|
Additions to property, plant, and equipment
| | | |
(25
|
)
| | |
(31
|
)
|
|
Cash used for investing activities
| | | |
(25
|
)
| | |
(31
|
)
|
| | | | | | | | |
|
|
Cash flows from financing activities:
| | | | | | | | | |
|
Net issuance of debt
| | | |
1
| | | |
5
| |
|
Acquisition of treasury stock
| | | |
(1
|
)
| | |
(12
|
)
|
|
Dividends paid
| | | |
(54
|
)
| | |
(62
|
)
|
|
Other
| | | |
3
|
| | |
12
|
|
|
Cash used for financing activities
| | | |
(51
|
)
| | |
(57
|
)
|
| | | | | | | | |
|
|
Effect of exchange rate changes on cash and cash equivalents
| | | |
(4
|
)
| | |
(1
|
)
|
| | | | | | | | |
|
|
Net increase in cash and cash equivalents
| | | |
13
| | | |
23
| |
| | | | | | | | |
|
|
Cash and cash equivalents, beginning of period
| | | |
204
|
| | |
437
|
|
| | | | | | | | |
|
|
Cash and cash equivalents, end of period
| | | |
$
|
|
|
|
|
217
|
| | |
$
|
|
|
|
|
460
|
|
| | | | | | | | | | | | | | | | | | |
|
|
|
Schedule A |
|
|
| Brown-Forman Corporation |
| Supplemental Information (Unaudited) |
|
|
|
| |
|
| |
| | | |
| | |
|
| | | | Three Months Ended | | |
Fiscal Year Ended
|
| | | | July 31, 2014 | | | April 30, 2014 |
| | | | | | |
|
| | | | | | |
|
| | | | | | |
|
| Reported change in net sales | | | | 3 | % | | | 4 | % |
|
Estimated net change in distributor inventories
| | | |
1
|
%
| | |
1
|
%
|
|
Impact of foreign currencies
| | | |
(1
|
)%
| | |
1
|
%
|
| | | | | | |
|
| Underlying change in net sales | | | | 3 | % | | | 6 | % |
| | | | | | |
|
| | | | | | |
|
| Reported change in gross profit | | | | 4 | % | | | 6 | % |
|
Estimated net change in distributor inventories
| | | |
1
|
%
| | |
1
|
%
|
|
Impact of foreign currencies
| | | |
-
| | | |
1
|
%
|
| | | | | | |
|
| Underlying change in gross profit | | | | 5 | % | | | 8 | % |
| | | | | | |
|
| Reported change in advertising | | | | (4 | )% | | | 7 | % |
|
Impact of foreign currencies
| | | |
-
| | | |
1
|
%
|
| | | | | | |
|
| Underlying change in advertising | | | | (4 | )% | | | 8 | % |
| | | | | | |
|
| Reported change in SG&A | | | | 9 | % | | | 5 | % |
|
Estimated net change in distributor inventories
| | | |
-
| | | |
1
|
%
|
|
Impact of foreign currencies
| | | |
(1
|
)%
| | |
-
| |
| | | | | | |
|
| Underlying change in SG&A | | | | 8 | % | | | 6 | % |
| | | | | | |
|
| Reported change in operating income | | | | 1 | % | | | 8 | % |
|
Estimated net change in distributor inventories
| | | |
3
|
%
| | |
3
|
%
|
|
Impact of foreign currencies
| | | |
3
|
%
| | |
-
| |
| | | | | | |
|
| Underlying change in operating income | | | | 7 | % | | | 11 | % |
| | | | | | |
|
|
Note: Totals may differ due to rounding
| | | | | | | |
|
|
Notes: |
We present changes in certain income statement line-items that are
adjusted to an “underlying” basis, which are non-GAAP measures
that we believe assists in understanding both our performance from
period to period on a consistent basis, and the trends of our
business.
|
To calculate each of the measures reflected above, we adjust for
(a) foreign currency exchange and (b) if applicable, estimated net
changes in trade inventories. These adjustments are defined below.
|
-
“Foreign exchange.” We calculate the percentage change in our
income statement line-items in accordance with GAAP and adjust
to exclude the cost or benefit of currency fluctuations.
Adjusting for foreign exchange allows us to understand our
business on a constant dollar basis, as fluctuations in exchange
rates can distort the underlying trend both positively and
negatively. (In this report, “dollar” always means the U.S.
dollar unless clearly denoted otherwise.) To eliminate the
effect of foreign exchange fluctuations when comparing across
periods, we translate current year results at prior-year rates.
|
-
“Estimated net change in trade inventories.” This term refers to
the estimated net effect of changes in distributor inventories
on changes in our measures. For each period being compared, we
estimate the effect of distributor inventory changes on our
results using depletion information provided to us by our
distributors. We believe that this adjustment reduces the effect
of varying levels of distributor inventories on changes in our
measures and allows to understand better our underlying results
and trends.
|
Management uses “underlying” measures of performance to assist it
in comparing and measuring our performance from period to period
on a consistent basis, and in comparing our performance to that of
our competitors. We also use underlying measures as metrics of
management incentive compensation calculations. Management also
uses underlying measures in its planning and forecasting and in
communications with the board of directors, stockholders, analysts
and investors concerning our financial performance. We have
provided reconciliations of the non-GAAP measures adjusted to an
“underlying” basis to their most closely comparable GAAP measures
and have consistently applied the adjustments within our
reconciliations in arriving at each non-GAAP measure.
|
|
|
|
|
Schedule B |
|
|
Brown-Forman Corporation Supplemental Brand
Information (Unaudited) Three Months Ended July 31,
2014 |
|
|
|
|
|
|
| % Change vs. FY2014 |
Brand | | | Depletions1 |
|
| Net Sales2 |
|
|
| 9-Liter |
|
| Equivalent Conversion3 |
|
| Reported |
|
| Foreign Exchange |
|
| Estimated Net Change in Trade Inventories |
|
| Underlying |
|
Jack Daniel’s Family
|
|
|
4%
|
|
|
3%
|
|
|
4%
|
|
| (1)% |
|
| 2% |
|
|
5%
|
|
Jack Daniel’s Tennessee Whiskey
|
|
|
0%
|
|
|
0%
|
|
|
1%
|
|
| (1)% |
|
| 3% |
|
|
2%
|
|
Jack Daniel’s Tennessee Honey
|
|
|
31%
|
|
|
31%
|
|
|
35%
|
|
| (1)% |
|
| (5)% |
|
|
29%
|
|
Other Jack Daniel’s Whiskey Brands4 |
|
|
7%
|
|
|
7%
|
|
|
10%
|
|
| 0% |
|
| (2)% |
|
|
9%
|
Jack Daniel’s RTD/RTP5 |
|
|
6%
|
|
|
6%
|
|
|
6%
|
|
| (2)% |
|
| (1)% |
|
|
3%
|
|
Southern Comfort Family
|
|
|
(4)%
|
|
|
(4)%
|
|
|
(8)%
|
|
| (1)% |
|
| 2% |
|
|
(7)%
|
|
Finlandia Family
|
|
|
(15)%
|
|
|
(14)%
|
|
|
(10)%
|
|
| (1)% |
|
| (2)% |
|
|
(13)%
|
|
el Jimador
|
|
|
9%
|
|
|
9%
|
|
|
20%
|
|
| 2% |
|
| (7)% |
|
|
15%
|
|
New Mix RTD6 |
|
|
62%
|
|
|
62%
|
|
|
63%
|
|
| 5% |
|
| 0% |
|
|
67%
|
|
Herradura
|
|
|
19%
|
|
|
19%
|
|
|
25%
|
|
| 2% |
|
| (8)% |
|
|
20%
|
|
Woodford Reserve Family
|
|
|
26%
|
|
|
26%
|
|
|
35%
|
|
| 0% |
|
| (6)% |
|
|
29%
|
|
Canadian Mist Family
|
|
|
(7)%
|
|
|
(7)%
|
|
|
(8)%
|
|
| 0% |
|
| 1% |
|
|
(7)%
|
Rest of Brand Portfolio (excl. Discontinued Brands)
|
|
|
(5)%
|
|
|
(5)%
|
|
|
(4)%
|
|
| 1% |
|
| 4% |
|
|
1%
|
| Total Portfolio |
|
| 4% |
|
| 0% |
|
| 3% |
|
| (1)% |
|
| 1% |
|
| 3% |
|
|
Note: Totals may differ due to rounding.
|
|
|
1 Depletions are shipments direct to retail or from
distributors to wholesale and retail customers, and are commonly
regarded in the industry as an approximate measure of consumer
demand.
|
2 Net sales is a shipment based metric; shipments and
depletions can be different due to timing. Please see the Notes to
Schedule A in this press release for additional information on the
impact of foreign currencies and estimated net change in
distributor inventories and the reasons why we believe that the
presentation of these non-GAAP financial measures provides useful
information to investors.
|
3 Equivalent conversion depletions represent the
conversion of ready-to-drink (RTD) and ready-to-pour (RTP) brands
to a similar drinks equivalent as the parent brand for various
trademark families. RTD volumes are divided by 10, while RTP
volumes are divided by 5.
|
4 Includes Gentlemen Jack, Jack Daniel's Single Barrel,
Sinatra Select, No. 27 Gold, Jack Daniel's Tennessee Fire, Jack
Daniel's Master's Collection, Jack Daniel's Rye and Jack Daniel's
1907.
|
5 Refers to all ready-to-drink (RTD) and ready-to-pour
(RTP) line extensions of Jack Daniel’s.
|
6 New Mix RTD brand produced with el Jimador tequila.
|
|
|

Brown-Forman Corporation
Phil Lynch, 502-774-7928
Vice
President
Director Corporate Communications and Public Relations
or
Jay
Koval, 502-774-6903
Vice President
Director Investor Relations
Source: Brown-Forman Corporation