LOUISVILLE, Ky.--(BUSINESS WIRE)--
Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) reported financial
results for its second quarter and the first half of fiscal 2015 ended
October 31, 2014. The company grew reported net sales1 5% to
$1,135 million in the second quarter (+7% on an underlying basis2).
Reported operating income decreased 3% in the quarter to $303 million
(+5% on an underlying basis). Foreign exchange negatively impacted
reported operating income growth by ten percentage points in the
quarter. Diluted earnings per share of $0.97 grew 1% in the quarter
compared to $0.96 in the prior year period. For the first six months of
the fiscal year, reported net sales increased 4% (+5% on an underlying
basis), reported operating income decreased 1% (+6% on an underlying
basis), and diluted earnings per share increased 3% to $1.67.
Paul Varga, the company’s chief executive officer, said, "Brown-Forman's
top-tier underlying results in the first half were roughly in-line with
our expectations, despite the backdrop of a tough trading environment
for our industry. As anticipated, underlying net sales
growth accelerated in our second quarter, and we believe that underlying
trends remain favorable as we head into the important holiday selling
season."
Varga added, "While we have updated our guidance to reflect the
significant impact expected from adverse foreign exchange, we still
anticipate growing both underlying net sales and underlying operating
income within the range provided in our original full-year outlook."
Year-to-date Fiscal 2015 Highlights
-
Underlying net sales increased 5%:
-
Price/mix contributed three points to net sales growth and gross
margin expanded 40bps
-
Jack Daniel’s trademark grew underlying net sales 7% (+5% reported)
-
Jack Daniel’s Tennessee Honey grew underlying net sales 32% (+39%
reported)
-
The company’s super and ultra-premium whiskey brands grew
underlying net sales double-digits, including 33% growth from the
Woodford Reserve family (+34% reported)
-
El Jimador and Herradura grew underlying net sales 4% (+9%
reported) and 19% (+20% reported), respectively
-
Emerging markets grew underlying net sales 8% (+2% reported)
-
Underlying growth trends in the United States accelerated to 5%
(+6% reported)
-
Underlying operating income increased 6%
Year-to-date Fiscal 2015 Performance By Market
Underlying net sales grew 8% (+2% reported) in the emerging markets,
powered by double-digit growth in Turkey, Brazil, Indonesia, Ukraine,
and sub-Saharan Africa. Mexico delivered modest growth while Poland
remained under pressure following the January 2014 excise tax increase.
Underlying net sales in the United States grew 5% (+6% reported) in the
first half, as second quarter takeaway trends for the company continued
to accelerate and inventories began to re-balance. The Jack Daniel’s
trademark delivered 5% growth in underlying sales (+7% reported) in the
United States. The Casa Herradura family of brands also delivered strong
double-digit growth in underlying net sales due to accelerating trends
for el Jimador and Herradura.
Underlying net sales growth in developed markets outside of the United
States improved significantly from the first quarter’s results, driving
4% growth in the first half (+1% reported). The United Kingdom delivered
high-single digit growth while Germany’s first half sales declined due
to continued variability in trade purchasing patterns. Underlying net
sales in France grew double-digits, as did aggregate results for
Belgium, the Netherlands and Switzerland. Australia’s underlying sales
declined slightly in the first half while Japan’s results were flat
against challenging prior year comparisons. Results in Italy and Spain
declined as economic conditions remain challenging in these countries.
Global Travel Retail delivered high-single digit underlying net sales
growth as premiumization trends continue to drive solid gains in
price/mix.
Year-to-date Fiscal 2015 Performance By Brand
The company’s underlying net sales growth was led by the Jack Daniel’s
trademark, up 7%. Jack Daniel’s Tennessee Honey grew underlying sales by
32%, powered by expansion into new locations and continued growth in
established markets, including the United States.
Brown-Forman’s portfolio of super and ultra-premium whiskey brands,
including Woodford Reserve and Woodford Reserve Double Oaked, Jack
Daniel’s Single Barrel, Gentleman Jack, Jack Daniel’s Sinatra Select,
Jack Daniel’s No. 27 Gold, and Collingwood collectively grew underlying
net sales by double-digits. Old Forester grew underlying net sales
double-digits with particular strength in the on-premise, and Woodford
Reserve’s family grew underlying net sales 33%.
Finlandia vodka’s family of brands experienced a 6% decline in
underlying net sales due largely to continued weakness in Poland
following the previously mentioned excise tax increase.
Herradura grew underlying net sales double-digits, with large gains in
both the United States and Mexico. El Jimador grew double-digits in the
United States, but volumes declined in Mexico following a recent price
increase for the brand in a highly competitive environment.
Southern Comfort’s family of brands experienced a 4% decline in
underlying net sales (-4% reported), driven by pressure from flavored
whiskies as well as weakness in the on-premise.
Sonoma-Cutrer and Korbel both grew underlying net sales by high single
digits in the first half of fiscal 2015.
Other P&L Items
Company-wide price/mix improvements contributed approximately three
points of sales growth during the first half of the year. Better
price/mix, combined with lower costs helped deliver gross margin
expansion of 40bps. Year-to-date underlying A&P spend increased 5% (+4%
reported) and underlying SG&A increased 10% (+10% reported) compared to
the prior year period, reflecting the impact from the route-to-market
changes made in France on January 1, 2014, as well as the timing of
spend.
Financial Stewardship
On November 20, 2014, Brown-Forman declared a regular quarterly cash
dividend of $0.315 per share on its Class A and Class B common stock, an
8.6% increase over the prior dividend, resulting an annualized cash
dividend of $1.26 per share. The cash dividend is payable on December
30, 2014 to stockholders of record on December 4, 2014. Brown-Forman has
paid regular quarterly cash dividends for 69 consecutive years and has
increased the dividend for 31 consecutive years.
During the first half of fiscal 2015, the company repurchased a combined
total of 2.2 million Class A and Class B shares for $203 million, at an
average price of $91.20 per share. The company completed its prior $250
million share repurchase authorization and the board authorized a new
$250 million share repurchase program on October 15, 2014.
Fiscal Year 2015 Outlook
The geopolitical environment remains fragile, particularly in Russia.
Assuming no further deterioration in current global market conditions,
the company is reaffirming its underlying growth outlook for fiscal
2015, including 6-8% growth in underlying net sales, and 9-11% growth in
underlying operating income. After a favorable consumer and trade
response to Jack Daniel’s Tennessee Fire in its limited test, the
company is announcing the nation-wide roll-out of the brand in the
United States during the fourth quarter of fiscal 2015.
The company also expects reported results to continue to be negatively
impacted by the strong appreciation of the U.S. dollar compared to other
currencies. After considering current spot rates versus the prior year
rates, as well as the company’s hedge positions, the company anticipates
a mid-single digit currency headwind on reported operating income growth
for the full year. The company now expects diluted earnings per share of
$3.15 to $3.35, which incorporates an anticipated negative impact from
foreign exchange of approximately $0.15 per share compared to the first
quarter outlook for a $0.06 per share negative impact from foreign
exchange.
Conference Call Details
Brown-Forman will host a conference call to discuss the results at 10:00
a.m. (EST) this morning. All interested parties in the United States are
invited to join the conference call by dialing 888-624-9285 and asking
for the Brown-Forman call. International callers should dial
+1-706-679-3410. The company suggests that participants dial in ten
minutes in advance of the 10:00 a.m. start of the conference call.
A live audio broadcast of the conference call will also be available via
Brown-Forman’s Internet website, http://www.brown-forman.com/,
through a link to “Investor Relations.” A digital audio recording of the
conference call will be available on the website approximately two hours
after the conclusion of the conference call. The replay will be
available for at least 30 days following the conference call.
For more than 140 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Southern Comfort, Finlandia, Jack Daniel’s & Cola,
Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura,
Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.
Brown-Forman’s brands are supported by nearly 4,200 employees and sold
in approximately 160 countries worldwide. For more information about the
company, please visit http://www.brown-forman.com/.
Footnotes:
1 Percentage growth rates are compared to prior year periods,
unless otherwise noted.
2 We present changes in certain
income statement line-items that are adjusted to an “underlying” basis,
which we believe assists in understanding both our performance from
period to period on a consistent basis and the trends of our business.
Non-GAAP “underlying” measures include changes in (a) underlying net
sales, (b) underlying cost of sales, (c) underlying gross profit, (d)
underlying advertising expenses, (e) underlying selling, general and
administrative expenses and (f) underlying operating income. A
reconciliation of each of these non-GAAP measures for the three-month
and six-month periods ending October 31, 2014, to the most closely
comparable GAAP measure, and the reasons why management believes these
adjustments to be useful to the reader, are included in Schedule A in
this press release.
This press release contains statements, estimates, and projections that
are “forward-looking statements” as defined under U.S. federal
securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,”
“continue,” “could,” “envision,” “estimate,” “expect,” “expectation,”
“intend,” “may,” “plan,” “potential,” “project,” “pursue,” “see,”
“seek,” “should,” “will,” “will continue,” and similar words identify
forward-looking statements, which speak only as of the date we make
them. Except as required by law, we do not intend to update or revise
any forward-looking statements, whether as a result of new information,
future events, or otherwise. By their nature, forward-looking statements
involve risks, uncertainties and other factors (many beyond our control)
that could cause our actual results to differ materially from our
historical experience or from our current expectations or projections.
These risks and other factors include, but are not limited to:
-
Unfavorable global or regional economic conditions, and related low
consumer confidence, high unemployment, weak credit or capital
markets, sovereign debt defaults, sequestrations, austerity measures,
higher interest rates, political instability, higher inflation,
deflation, lower returns on pension assets, or lower discount rates
for pension obligations
-
Risks associated with being a U.S.-based company with global
operations, including commercial, political and financial risks; local
labor policies and conditions; protectionist trade policies or
economic or trade sanctions; compliance with local trade practices and
other regulations, including anti-corruption laws; terrorism; and
health pandemics
-
Fluctuations in foreign currency exchange rates
-
Changes in laws, regulations or policies - especially those that
affect the production, importation, marketing, sale or consumption of
our beverage alcohol products
-
Tax rate changes (including excise, sales, VAT, tariffs, duties,
corporate, individual income, dividends, capital gains) or changes in
related reserves, changes in tax rules (e.g., LIFO, foreign income
deferral, U.S. manufacturing and other deductions) or accounting
standards, and the unpredictability and suddenness with which they can
occur
-
Dependence upon the continued growth of the Jack Daniel’s family of
brands
-
Changes in consumer preferences, consumption or purchase patterns -
particularly away from brown spirits, our premium products, or spirits
generally, and our ability to anticipate and react to them; bar,
restaurant, travel or other on-premise declines; unfavorable consumer
reaction to new products, line extensions, package changes, product
reformulations, or other product innovation
-
Decline in the social acceptability of beverage alcohol products in
significant markets
-
Production facility, aging warehouse or supply chain disruption
-
Imprecision in supply/demand forecasting
-
Higher costs, lower quality or unavailability of energy, input
materials, labor or finished goods
-
Route-to-consumer changes that affect the timing of our sales,
temporarily disrupt the marketing or sale of our products, or result
in higher implementation-related or fixed costs
-
Inventory fluctuations in our products by distributors, wholesalers,
or retailers
-
Competitors’ consolidation or other competitive activities, such as
pricing actions (including price reductions, promotions, discounting,
couponing or free goods), marketing, category expansion, product
introductions, or entry or expansion in our geographic markets or
distribution networks
-
Risks associated with acquisitions, dispositions, business
partnerships or investments - such as acquisition integration, or
termination difficulties or costs, or impairment in recorded value
-
Insufficient protection of our intellectual property rights
-
Product recalls or other product liability claims; product
counterfeiting, tampering, or product quality issues
-
Significant legal disputes and proceedings; government investigations
(particularly of industry or company business, trade or marketing
practices)
-
Failure or breach of key information technology systems
-
Negative publicity related to our company, brands, marketing,
personnel, operations, business performance or prospects
-
Our status as a family ”controlled company” under New York Stock
Exchange rules
-
Business disruption, decline or costs related to organizational
changes, reductions in workforce or other cost-cutting measures, or
our failure to attract or retain key executive or employee talent
For further information on these and other risks, please refer to the
“Risk Factors” section of our annual report on Form 10-K and quarterly
reports on Form 10-Q filed with the SEC.
Use of Non-GAAP Financial Information: This press release
includes measures not derived in accordance with U.S. generally accepted
accounting principles (“GAAP”), including underlying net sales,
underlying gross profit, underlying advertising expense, underlying
SG&A, and underlying operating income. These measures should not be
considered in isolation or as a substitute for any measure derived in
accordance with GAAP, and also may be inconsistent with similar measures
presented by other companies. Reconciliations of these measures to the
most closely comparable GAAP measures, and reasons for the company’s use
of these measures, are presented on Schedules A and B attached hereto.
|
|
| |
|
| |
|
| |
Brown-Forman Corporation
Unaudited Consolidated Statements of Operations
For the Three Months October 31, 2013 and 2014
(Dollars in millions, except per share amounts)
|
| | | | | | | | |
|
| | |
2013
| | |
2014
| | |
Change
|
| | | | | | | | | | |
|
|
Net sales
| | |
$
|
1,079
| | | |
$
|
1,135
| | | |
5%
|
|
Excise taxes
| | |
246
| | | |
258
| | | |
5%
|
|
Cost of sales
| | |
257
|
| | |
268
|
| | |
4%
|
|
Gross profit
| | |
576
| | | |
609
| | | |
6%
|
|
Advertising expenses
| | |
111
| | | |
123
| | | |
11%
|
|
Selling, general, and administrative expenses
| | |
162
| | | |
178
| | | |
10%
|
|
Other expense (income), net
| | |
(8
|
)
| | |
5
|
| | | |
|
Operating income
| | |
311
| | | |
303
| | | |
(3%)
|
|
Interest expense, net
| | |
6
|
| | |
7
|
| | | |
|
Income before income taxes
| | |
305
| | | |
296
| | | |
(3%)
|
|
Income taxes
| | |
99
|
| | |
88
|
| | | |
|
Net income
| | |
$
|
206
|
| | |
$
|
208
|
| | |
1%
|
| | | | | | | | | | |
|
|
Earnings per share:
| | | | | | | | | | | |
|
Basic
| | |
$
|
0.97
| | | |
$
|
0.98
| | | |
1%
|
|
Diluted
| | |
$
|
0.96
| | | |
$
|
0.97
| | | |
1%
|
| | | | | | | | | | |
|
|
Gross margin
| | |
53.4
|
%
| | |
53.6
|
%
| | | |
|
Operating margin
| | |
28.8
|
%
| | |
26.6
|
%
| | | |
| | | | | | | | | | |
|
|
Effective tax rate
| | |
32.4
|
%
| | |
29.9
|
%
| | | |
| | | | | | | | | | |
|
|
Cash dividends paid per common share
| | |
$
|
0.255
| | | |
$
|
0.290
| | | | |
| | | | | | | | | | |
|
Shares (in thousands) used in the calculation of earnings per share
| | | | | | | | | | | |
|
Basic
| | |
213,587
| | | |
212,087
| | | | |
|
Diluted
| | |
215,204
| | | |
213,569
| | | | |
| | | | | | | | | | |
|
|
|
| |
|
| |
|
| |
Brown-Forman Corporation
Unaudited Consolidated Statements of Operations
For the Six Months October 31, 2013 and 2014
(Dollars in millions, except per share amounts)
|
| | | | | | | | |
|
| | |
2013
| | |
2014
| | |
Change
|
| | | | | | | | | | |
|
|
Net sales
| | |
$
|
1,975
| | | |
$
|
2,056
| | | |
4%
|
|
Excise taxes
| | |
455
| | | |
474
| | | |
4%
|
|
Cost of sales
| | |
467
|
| | |
478
|
| | |
3%
|
|
Gross profit
| | |
1,053
| | | |
1,104
| | | |
5%
|
|
Advertising expenses
| | |
214
| | | |
223
| | | |
4%
|
|
Selling, general, and administrative expenses
| | |
318
| | | |
348
| | | |
10%
|
|
Other expense (income), net
| | |
(7
|
)
| | |
10
|
| | | |
|
Operating income
| | |
528
| | | |
523
| | | |
(1%)
|
|
Interest expense, net
| | |
12
|
| | |
13
|
| | | |
|
Income before income taxes
| | |
516
| | | |
510
| | | |
(1%)
|
|
Income taxes
| | |
167
|
| | |
152
|
| | | |
|
Net income
| | |
$
|
349
|
| | |
$
|
358
|
| | |
2%
|
| | | | | | | | | | |
|
|
Earnings per share:
| | | | | | | | | | | |
|
Basic
| | |
$
|
1.63
| | | |
$
|
1.68
| | | |
3%
|
|
Diluted
| | |
$
|
1.62
| | | |
$
|
1.67
| | | |
3%
|
| | | | | | | | | | |
|
|
Gross margin
| | |
53.3
|
%
| | |
53.7
|
%
| | | |
|
Operating margin
| | |
26.7
|
%
| | |
25.4
|
%
| | | |
| | | | | | | | | | |
|
|
Effective tax rate
| | |
32.4
|
%
| | |
29.9
|
%
| | | |
| | | | | | | | | | |
|
|
Cash dividends paid per common share
| | |
$
|
0.510
| | | |
$
|
0.580
| | | | |
| | | | | | | | | | |
|
Shares (in thousands) used in the calculation of earnings per share
| | | | | | | | | | | |
|
Basic
| | |
213,634
| | | |
212,674
| | | | |
|
Diluted
| | |
215,248
| | | |
214,202
| | | | |
| | | | | | | | | | |
|
|
|
| |
|
| |
Brown-Forman Corporation
Unaudited Condensed Consolidated Balance Sheets
(Dollars in millions)
|
| | | | | |
|
| | | April 30, 2014
| | | October 31, 2014
|
|
Assets:
| | | | | | | |
|
Cash and cash equivalents
| | |
$
|
437
| | | |
$
|
235
|
|
Accounts receivable, net
| | |
569
| | | |
761
|
|
Inventories
| | |
882
| | | |
971
|
|
Other current assets
| | |
289
|
| | |
332
|
|
Total current assets
| | |
2,177
| | | |
2,299
|
| | | | | | |
|
|
Property, plant, and equipment, net
| | |
526
| | | |
556
|
|
Goodwill
| | |
620
| | | |
614
|
|
Other intangible assets
| | |
677
| | | |
651
|
|
Other assets
| | |
103
|
| | |
123
|
|
Total assets
| | |
$
|
4,103
|
| | |
$
|
4,243
|
| | | | | | |
|
|
Liabilities:
| | | | | | | |
|
Accounts payable and accrued expenses
| | |
$
|
474
| | | |
$
|
535
|
|
Accrued income taxes
| | |
71
| | | |
12
|
|
Short-term borrowings
| | |
8
| | | |
124
|
|
Current portion of long-term debt
| | |
—
| | | |
—
|
|
Other current liabilities
| | |
8
|
| | |
7
|
|
Total current liabilities
| | |
561
| | | |
678
|
| | | | | | |
|
|
Long-term debt
| | |
997
| | | |
998
|
|
Deferred income taxes
| | |
102
| | | |
113
|
|
Accrued postretirement benefits
| | |
244
| | | |
226
|
|
Other liabilities
| | |
167
|
| | |
153
|
|
Total liabilities
| | |
2,071
| | | |
2,168
|
| | | | | | |
|
|
Stockholders’ equity
| | |
2,032
|
| | |
2,075
|
| | | | | | |
|
|
Total liabilities and stockholders’ equity
| | |
$
|
4,103
|
| | |
$
|
4,243
|
| | | | | | | | |
|
|
|
| |
|
| |
Brown-Forman Corporation
Unaudited Condensed Consolidated Statements of Cash Flows
For the Six Months Ended October 31, 2013 and 2014
(Dollars in millions)
|
| | | | | |
|
| | |
2013
| | |
2014
|
| | | | | | | |
|
|
Cash provided by operating activities
| | |
$
|
201
| | | |
$
|
70
| |
| | | | | | | |
|
|
Cash flows from investing activities:
| | | | | | | | |
|
Additions to property, plant, and equipment
| | |
(60
|
)
| | |
(59
|
)
|
|
Other
| | |
—
|
| | |
(4
|
)
|
|
Cash used for investing activities
| | |
(60
|
)
| | |
(63
|
)
|
| | | | | | | |
|
|
Cash flows from financing activities:
| | | | | | | | |
|
Net issuance of debt
| | |
2
| | | |
117
| |
|
Acquisition of treasury stock
| | |
(49
|
)
| | |
(205
|
)
|
|
Dividends paid
| | |
(109
|
)
| | |
(124
|
)
|
|
Other
| | |
3
|
| | |
11
|
|
|
Cash used for financing activities
| | |
(153
|
)
| | |
(201
|
)
|
| | | | | | | |
|
|
Effect of exchange rate changes on cash and cash equivalents
| | |
—
|
| | |
(8
|
)
|
| | | | | | | |
|
|
Net decrease in cash and cash equivalents
| | |
(12
|
)
| | |
(202
|
)
|
| | | | | | | |
|
|
Cash and cash equivalents, beginning of period
| | |
204
|
| | |
437
|
|
| | | | | | | |
|
|
Cash and cash equivalents, end of period
| | |
$
|
192
|
| | |
$
|
235
|
|
| | | | | | | | | |
|
|
|
Schedule A |
|
|
| Brown-Forman Corporation |
| Supplemental Information (Unaudited) |
|
|
| |
|
| |
|
| |
| | |
|
|
|
| | |
|
| | | Three Months Ended | | | Six Months Ended | | |
Fiscal Year Ended
|
| | | October 31, 2014 |
|
| October 31, 2014 | | | April 30, 2014 |
| | | | | | | | |
|
| | | | | | | | |
|
| | | | | | | | |
|
| Reported change in net sales | | | 5% | | | 4% | | | 4% |
|
Impact of foreign currencies
| | |
3%
| | |
1%
| | |
1%
|
|
Estimated net change in distributor inventories
| | |
(1)%
| | |
—%
| | |
1%
|
| | | | | | | | |
|
| Underlying change in net sales | | | 7% |
|
| 5% | | | 6% |
| | | | | | | | |
|
| | | | | | | | |
|
| Reported change in gross profit | | | 6% | | | 5% | | | 6% |
|
Impact of foreign currencies
| | |
3%
| | |
2%
| | |
1%
|
|
Estimated net change in distributor inventories
| | |
—%
| | |
—%
| | |
1%
|
| | | | | | | | |
|
| Underlying change in gross profit | | | 9% |
|
| 7% | | | 8% |
| | | | | | | | |
|
| Reported change in advertising | | | 11% | | | 4% | | | 7% |
|
Impact of foreign currencies
| | |
3%
| | |
1%
| | |
1%
|
| | | | | | | | |
|
| Underlying change in advertising | | | 14% |
|
| 5% | | | 8% |
| | | | | | | | |
|
| Reported change in SG&A | | | 10% | | | 10% | | | 5% |
|
Impact of foreign currencies
| | |
2%
| | |
—%
| | |
1%
|
|
Estimated net change in distributor inventories
| | |
—%
| | |
—%
| | |
—%
|
| | | | | | | | |
|
| Underlying change in SG&A | | | 12% |
|
| 10% | | | 6% |
| | | | | | | | |
|
| Reported change in operating income | | | (3)% | | | (1)% | | | 8% |
|
Impact of foreign currencies
| | |
10%
| | |
7%
| | |
—%
|
|
Estimated net change in distributor inventories
| | |
(2)%
| | |
—%
| | |
3%
|
| | | | | | | | |
|
| Underlying change in operating income | | | 5% |
|
| 6% | | | 11% |
| | | | | | | | |
|
|
Note: Totals may differ due to rounding
|
| | | | | | | | |
|
Notes: |
|
We present changes in certain income statement line-items that are
adjusted to an “underlying” basis, which are non-GAAP measures that
we believe assists in understanding both our performance from period
to period on a consistent basis, and the trends of our business. To
calculate each of the measures reflected above, we adjust for (a)
foreign currency exchange and (b) if applicable, estimated net
changes in trade inventories. These adjustments are defined below.
|
|
• “Foreign exchange.” We calculate the percentage change in our
income statement line-items in accordance with GAAP and adjust to
exclude the cost or benefit of currency fluctuations. Adjusting for
foreign exchange allows us to understand our business on a constant
dollar basis, as fluctuations in exchange rates can distort the
underlying trend both positively and negatively. (In this press
release, “dollar” always means the U.S. dollar unless clearly
denoted otherwise.) To eliminate the effect of foreign exchange
fluctuations when comparing across periods, we translate current
year results at prior-year rates.
|
|
• “Estimated net change in trade inventories.” This term refers to
the estimated net effect of changes in distributor inventories on
changes in our measures. For each period being compared, we estimate
the effect of distributor inventory changes on our results using
depletion information provided to us by our distributors. We believe
that this adjustment reduces the effect of varying levels of
distributor inventories on changes in our measures and allows to
understand better our underlying results and trends.
|
|
Management uses “underlying” measures of performance to assist it in
comparing and measuring our performance from period to period on a
consistent basis, and in comparing our performance to that of our
competitors. We also use underlying measures as metrics of
management incentive compensation calculations. Management also uses
underlying measures in its planning and forecasting and in
communications with the board of directors, stockholders, analysts
and investors concerning our financial performance. We have provided
reconciliations of the non- GAAP measures adjusted to an
“underlying” basis to their most closely comparable GAAP measures
and have consistently applied the adjustments within our
reconciliations in arriving at each non-GAAP measure.
|
|
|
|
|
| | |
Schedule B | | | | |
Brown-Forman Corporation Supplemental Brand Information (Unaudited) Six Months Ended October 31, 2014 | |
|
|
|
|
| |
| | | % Change vs. FY2014 | |
Brand | | | Depletions1 |
| Net Sales2 | |
| | 9-Liter |
| Equivalent Conversion
3 |
| Reported |
| Foreign Exchange |
| Estimated Net Change in Trade Inventories |
| Underlying | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Jack Daniel’s Family
|
|
|
5%
|
|
5%
|
|
5%
|
| 1% |
| 0% |
|
7%
| |
|
Jack Daniel’s Tennessee Whiskey
|
|
|
2%
|
|
2%
|
|
2%
|
| 1% |
| 1% |
|
4%
| |
|
Jack Daniel’s Tennessee Honey
|
|
|
32%
|
|
32%
|
|
39%
|
| (1)% |
| (6)% |
|
32%
| |
|
Other Jack Daniel’s Whiskey Brands4 |
|
|
18%
|
|
18%
|
|
23%
|
| 1% |
| (5)% |
|
18%
| |
|
Jack Daniel’s RTD/RTP5 |
|
|
5%
|
|
5%
|
|
2%
|
| 1% |
| 0% |
|
3%
| |
|
Southern Comfort Family
|
|
|
(4)%
|
|
(3)%
|
|
(4)%
|
| 0% |
| 0% |
|
(4)%
| |
|
Finlandia Family
|
|
|
(7)%
|
|
(7)%
|
|
(7)%
|
| 3% |
| (2)% |
|
(6)%
| |
|
el Jimador6 |
|
|
(1)%
|
|
(1)%
|
|
9%
|
| 1% |
| (6)% |
|
4%
| |
|
New Mix RTD7 |
|
|
13%
|
|
13%
|
|
9%
|
| 3% |
| 0% |
|
12%
| |
|
Herradura
|
|
|
12%
|
|
12%
|
|
20%
|
| 2% |
| (3)% |
|
19%
| |
|
Woodford Reserve Family
|
|
|
30%
|
|
30%
|
|
34%
|
| 0% |
| (1)% |
|
33%
| |
|
Canadian Mist Family
|
|
|
(5)%
|
|
(5)%
|
|
(6)%
|
| 0% |
| 0% |
|
(6)%
| |
Rest of Brand Portfolio (excl. Discontinued Brands)
|
|
|
2%
|
|
2%
|
|
2%
|
| 1% |
| 2% |
|
6%
| |
| Total Portfolio |
|
| 4% |
| 2% |
| 4% |
| 1% |
| 0% |
| 5% | |
| | | | | | | | | | | | | |
|
|
Note: Totals may differ due to rounding.
|
1Depletions are shipments direct to retail or from
distributors to wholesale and retail customers, and are commonly
regarded in the industry as an approximate measure of consumer
demand.
|
2Net sales is a shipment based metric; shipments and
depletions can be different due to timing. Please see the Notes to
Schedule A in this press release for additional information on the
impact of foreign currencies and estimated net change in
distributor inventories and the reasons why we believe that the
presentation of these non-GAAP financial measures provides useful
information to investors.
|
3Equivalent conversion depletions represent the
conversion of ready-to-drink (RTD) and ready-to- pour (RTP) brands
to a similar drinks equivalent as the parent brand for various
trademark families. RTD volumes are divided by 10, while RTP
volumes are divided by 5.
|
4Includes Gentlemen Jack, Jack Daniel's Single Barrel,
Sinatra Select, No. 27 Gold, Jack Daniel's Tennessee Fire, Jack
Daniel's Master's Collection, Jack Daniel's Rye and Jack Daniel's
1907.
|
5Refers to all ready-to-drink (RTD) and ready-to-pour
(RTP) line extensions of Jack Daniel’s.
|
6Includes el Jimador, el Jimador flavors, and el
Jimador RTDs.
|
7New Mix RTD brand produced with el Jimador tequila.
|

Brown-Forman Corporation
Phil Lynch, 502-774-7928
Vice
President
Director Corporate Communications and Public Relations
or
Jay
Koval, 502-774-6903
Vice President
Director Investor Relations
Source: Brown-Forman Corporation