LOUISVILLE, Ky.--(BUSINESS WIRE)--
Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) reported financial
results for its first quarter ended July 31, 2015. The company’s
reported net sales1 declined 2% to $900 million, but
increased 7% on an underlying basis2. Reported net sales
growth was negatively impacted by nine percentage points due to foreign
exchange. Reported operating income increased 3% to $227 million, an
increase of 9% on an underlying basis. Diluted earnings per share
increased 7% to $0.75 compared to $0.70 in the prior year period.
Paul Varga, the company's Chief Executive Officer, said, “Continuing to
build on our results of the last few years, we are off to a strong start
in fiscal 2016. Despite a volatile global economy, adverse foreign
exchange, and increasing competitive intensity, our growth in underlying
sales and operating income were impressive, and continued to compare
quite favorably to our industry competitive set.”
Varga added, “These results were again driven by the Jack Daniel's
trademark and our leading portfolio of American whiskey brands. Given
our first quarter results and expectations for the continued global
growth of our brands, we are confirming our fiscal 2016 outlook of 6% to
7% underlying sales growth, 8% to 10% underlying operating income
growth, and EPS in the range of $3.40-$3.60.”
First Quarter 2016 Highlights
-
Underlying net sales increased over 7%:
-
Price/mix contributed two percentage points to net sales growth
and gross margin grew 80bps
-
The Jack Daniel’s family of brands grew underlying net sales 6%
(-3% reported)
-
Jack Daniel’s Tennessee Honey grew underlying net sales 18% (+4%
reported)
-
The company’s super and ultra-premium whiskey brands3
grew underlying net sales double-digits, including 28% net sales
growth from the Woodford Reserve family of brands on both an
underlying and reported basis
-
The el Jimador and Herradura families grew underlying net sales
11% (-5% reported) and 28% (+14% reported), respectively
-
Emerging markets grew underlying net sales 11% (-9% reported)
-
Underlying operating income increased 9%
First Quarter 2016 Performance By Market
Top-line results in the United States remained strong, with underlying
net sales growth of 10% (8% reported). Sales growth was primarily driven
by volume growth, fueled by the launch of Jack Daniel’s Tennessee Fire,
as well as improvements in price/mix. Jack Daniel’s Tennessee Fire is
now in distribution across all 50 states and the company believes the
brand is enjoying rapid consumer and trade acceptance, helping drive
almost four percentage points of underlying net sales growth in the
United States in the first quarter. Results benefited from continued
strength across the company’s portfolio of leading American whiskey
brands, including the Jack Daniel’s family of brands, the Woodford
Reserve family of brands and Old Forester.
Underlying net sales grew 11% (-9% reported) in the emerging markets,
powered by market share gains in these fast growing markets. The company
achieved double-digit gains in underlying net sales in several markets,
including Brazil, Mexico, Poland, Turkey, emerging Africa and Ukraine.
Russia experienced a double-digit decline as the weak economy and
devaluation of the ruble has negatively impacted consumer demand.
In developed markets outside of the United States, underlying net sales
grew 5% (-8% reported). Underlying net sales in the United Kingdom,
Germany, and France grew double digits, while solid gains were also
registered in Canada, Japan, and New Zealand. Underlying net sales
declined double digits in Australia due to the combined effects of a
weak economic backdrop, a tough competitive landscape, and a challenging
excise tax environment for spirits.
Underlying net sales in Global Travel Retail declined -18% (-36%
reported), driven by volume declines in America’s duty free and Europe’s
travel retail channels. These declines appear to have been driven by the
combination of the timing of orders from customers as well as
significantly lower spend in the channel by Russian travelers.
First Quarter 2016 Performance By Brand
The company’s underlying net sales growth was led by the Jack Daniel’s
family, up 6%. Jack Daniel’s Tennessee Honey grew underlying sales by
18%, powered by large gains in markets outside of the United States.
Jack Daniel’s Tennessee Fire contributed almost three percentage points
to the family’s underlying net sales growth.
Brown-Forman’s portfolio of super- and ultra-premium whiskey brands,
including Woodford Reserve and Woodford Reserve Double Oaked, Jack
Daniel’s Single Barrel, Gentleman Jack, Sinatra Select, No. 27 Gold, and
Collingwood, collectively grew underlying net sales by double digits.
Old Forester also grew underlying net sales well into the double digits,
and the Woodford Reserve family of brands grew underlying net sales 28%.
The Finlandia vodka family of brands returned to modest growth, posting
a 3% increase in underlying net sales (-18% reported) primarily due to
Poland, which has largely worked through last year’s excise-tax driven
issues but is still suffering from weak consumer demand.
The el Jimador and Herradura families grew underlying net sales by 11%
and 28%, respectively, with double-digit gains for both brands in the
United States. Results in Mexico were also strong, including
double-digit gains for New Mix and Herradura, although New Mix growth
was partly related to customer buying patterns. El Jimador grew
underlying sales outside of the United States in the first quarter
despite volume declines in Mexico as the company continues to reposition
the brand at a higher level through additional price increases.
The Southern Comfort family of brands experienced a 4% decline in
underlying net sales in the quarter, driven by competitive pressure from
new flavored whiskies.
Other P&L Items
Company-wide price/mix improvements contributed approximately two
percentage points of underlying sales growth and helped deliver gross
margin expansion of 80bps. Underlying A&P spend increased by 3% (-4%
reported) and underlying SG&A increased by 6% (-1% reported).
Financial Stewardship
On July 23, 2015, Brown-Forman declared a regular quarterly cash
dividend of $0.315 per share on its Class A and Class B common stock.
The cash dividend is payable on October 1, 2015 to stockholders of
record on September 8, 2015. Brown-Forman has paid regular quarterly
cash dividends for 70 consecutive years and has increased the dividend
for 31 consecutive years.
As of July 31, 2015, total debt was $1,492 million, up from $1,183
million as of April 30, 2015, and as of July 31, 2015, net debt was $998
million, up from $813 million as of April 30, 2015. The increase largely
reflects proceeds from the issuance of $500 million of 4.5% 30-year
senior unsecured notes in June of 2015 offset by a $177 million decrease
in short-term borrowings.
Additionally, during the first quarter, the company repurchased a
combined total of 2.4 million Class A and Class B shares for $227
million, at an average price of $95 per share. The remaining share
repurchase authorization as of August 26, 2015 totaled $765 million.
Fiscal Year 2016 Outlook
Significant uncertainty remains around the global economic environment
and its potential impact on our business, making it difficult to predict
future results.
Assuming no further deterioration in the global economy, the company
expects continued growth across most major markets, driven by the
favorable dynamics that have been fueling growth since fiscal 2012,
including strong global demand for authentic American whiskey brands,
consumer interest in flavored whiskey, and a trend towards premium
spirits.
In fiscal 2016, the company continues to expect 6% to 7% growth in
underlying net sales. The company also expects gross margins to expand
modestly in fiscal 2016, with additional operating margin expansion
driven by leveraging the SG&A investments made over the past few years.
The company believes that this should result in 8% to 10% growth in
underlying operating income, and diluted earnings per share of $3.40 to
$3.60 in fiscal 2016.
Conference Call Details
Brown-Forman will host a conference call to discuss the results at 10:00
a.m. (EDT) this morning. All interested parties in the United States are
invited to join the conference call by dialing 888-624-9285 and asking
for the Brown-Forman call. International callers should dial
706-679-3410. The company suggests that participants dial in ten minutes
in advance of the 10:00 a.m. start of the conference call.
A live audio broadcast of the conference call will also be available via
Brown-Forman’s Internet website, http://www.brown-forman.com/,
through a link to “Investors/Events & Presentations.” For those unable
to participate in the live call, a digital audio recording of the
conference call will also be available on the website approximately two
hours after the conclusion of the conference call. The replay will be
available for at least 30 days following the conference call.
For more than 145 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola,
Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single
Barrel, Finlandia, Southern Comfort, Korbel, el Jimador, Woodford
Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times,
and Chambord. Brown-Forman’s brands are supported by nearly 4,400
employees and sold in approximately 160 countries worldwide. For more
information about the company, please visit http://www.brown-forman.com/.
Footnotes:
1 Percentage growth rates are compared to prior year periods,
unless otherwise noted.
2 We present changes in certain income statement line-items
that are adjusted to an “underlying” basis, which we believe assists in
understanding both our performance from period to period on a consistent
basis and the trends of our business. Non-GAAP “underlying” measures
include changes in (a) underlying net sales, (b) underlying gross
profit, (c) underlying advertising expenses, (d) underlying selling,
general and administrative expenses and (e) underlying operating income.
A reconciliation of each of these non-GAAP measures for the three-month
period ending July 31, 2015, to the most closely comparable GAAP
measure, and the reasons why management believes these adjustments to be
useful to the reader, are included in Schedule A in this press release.
3 Super/Ultra-premium whiskey brands include the Woodford
Reserve family, Jack Daniel’s Single Barrel, Gentleman Jack, Sinatra
Select, No. 27 Gold and Collingwood.
This press release contains statements, estimates, and projections that
are “forward-looking statements” as defined under U.S. federal
securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,”
“continue,” “could,” “envision,” “estimate,” “expect,” “expectation,”
“intend,” “may,” “plan,” “potential,” “project,” “pursue,” “see,”
“seek,” “should,” “will,” and similar words identify forward-looking
statements, which speak only as of the date we make them. Except as
required by law, we do not intend to update or revise any
forward-looking statements, whether as a result of new information,
future events, or otherwise. By their nature, forward-looking statements
involve risks, uncertainties and other factors (many beyond our control)
that could cause our actual results to differ materially from our
historical experience or from our current expectations or projections.
These risks and uncertainties include, but are not limited to:
-
Unfavorable global or regional economic conditions, and related low
consumer confidence, high unemployment, weak credit or capital
markets, budget deficits, burdensome government debt, austerity
measures, higher interest rates, higher taxes, political instability,
higher inflation, deflation, lower returns on pension assets, or lower
discount rates for pension obligations
-
Risks associated with being a U.S.-based company with global
operations, including commercial, political and financial risks; local
labor policies and conditions; protectionist trade policies or
economic or trade sanctions; compliance with local trade practices and
other regulations, including anti-corruption laws; terrorism; and
health pandemics
-
Fluctuations in foreign currency exchange rates, particularly a
stronger U.S. dollar
-
Changes in laws, regulations, or policies - especially those that
affect the production, importation, marketing,, labeling, pricing,
distribution, sale, or consumption of our beverage alcohol products
-
Tax rate changes (including excise, sales, VAT, tariffs, duties,
corporate, individual income, dividends, capital gains) or changes in
related reserves, changes in tax rules (for example, LIFO, foreign
income deferral, U.S. manufacturing and other deductions) or
accounting standards, and the unpredictability and suddenness with
which they can occur
-
Dependence upon the continued growth of the Jack Daniel’s family of
brands
-
Changes in consumer preferences, consumption or purchase patterns -
particularly away from larger producers in favor of smaller
distilleries or local producers, or away from brown spirits, our
premium products, or spirits generally, and our ability to anticipate
or react to them; bar, restaurant, travel or other on-premise
declines; shifts in demographic trends; unfavorable consumer reaction
to new products, line extensions, package changes, product
reformulations, or other product innovation
-
Decline in the social acceptability of beverage alcohol products in
significant markets
-
Production facility, aging warehouse or supply chain disruption
-
Imprecision in supply/demand forecasting
-
Higher costs, lower quality or unavailability of energy, water, raw
materials, product ingredients, labor or finished goods
-
Route-to-consumer changes that affect the timing of our sales,
temporarily disrupt the marketing or sale of our products, or result
in higher implementation-related or fixed costs
-
Inventory fluctuations in our products by distributors, wholesalers,
or retailers
-
Competitors’ consolidation or other competitive activities, such as
pricing actions (including price reductions, promotions, discounting,
couponing or free goods), marketing, category expansion, product
introductions, or entry or expansion in our geographic markets or
distribution networks
-
Risks associated with acquisitions, dispositions, business
partnerships or investments - such as acquisition integration, or
termination difficulties or costs, or impairment in recorded value
-
Inadequate protection of our intellectual property rights
-
Product recalls or other product liability claims; product
counterfeiting, tampering, contamination, or product quality issues
-
Significant legal disputes and proceedings; government investigations
(particularly of industry or company business, trade or marketing
practices)
-
Failure or breach of key information technology systems
-
Negative publicity related to our company, brands, marketing,
personnel, operations, business performance or prospects
-
Failure to attract or retain key executive or employee talent
-
Our status as a family “controlled company” under New York Stock
Exchange rules
For further information on these and other risks, please refer to the
“Risk Factors” section of our annual report on Form 10-K and quarterly
reports on Form 10-Q filed with the SEC.
Use of Non-GAAP Financial Information: This press release
includes measures not derived in accordance with U.S. generally accepted
accounting principles (“GAAP”), including underlying net sales,
underlying gross profit, underlying advertising expense, underlying
SG&A, and underlying operating income. These measures should not be
considered in isolation or as a substitute for any measure derived in
accordance with GAAP, and also may be inconsistent with similar measures
presented by other companies. Reconciliations of these measures to the
most closely comparable GAAP measures, and reasons for the company’s use
of these measures, are presented on Schedules A and B attached hereto.
|
|
| |
|
| |
|
| |
Brown-Forman Corporation
Unaudited Consolidated Statements of Operations
For the Three Months July 31, 2014 and 2015
(Dollars in millions, except per share amounts)
|
| | | | | | | | |
|
| | |
2014
| | |
2015
| | |
Change
|
| | | | | | | | |
|
|
Net sales
| | |
$
|
921
| | | |
$
|
900
| | | |
(2%)
|
|
Excise taxes
| | |
216
| | | |
201
| | | |
(7%)
|
|
Cost of sales
| | |
210
|
| | |
208
|
| | |
(1%)
|
|
Gross profit
| | |
495
| | | |
491
| | | |
(1%)
|
|
Advertising expenses
| | |
99
| | | |
95
| | | |
(4%)
|
|
Selling, general, and administrative expenses
| | |
170
| | | |
169
| | | |
(1%)
|
|
Other expense (income), net
| | |
5
|
| | |
—
|
| | | |
|
Operating income
| | |
221
| | | |
227
| | | |
3%
|
|
Interest expense, net
| | |
7
|
| | |
9
|
| | | |
|
Income before income taxes
| | |
214
| | | |
218
| | | |
2%
|
|
Income taxes
| | |
64
|
| | |
62
|
| | | |
|
Net income
| | |
$
|
150
|
| | |
$
|
156
|
| | |
4%
|
| | | | | | | | |
|
|
Earnings per share:
| | | | | | | | | |
|
Basic
| | |
$
|
0.70
| | | |
$
|
0.75
| | | |
7%
|
|
Diluted
| | |
$
|
0.70
| | | |
$
|
0.75
| | | |
7%
|
| | | | | | | | |
|
|
Gross margin
| | |
53.7
|
%
| | |
54.5
|
%
| | | |
|
Operating margin
| | |
23.9
|
%
| | |
25.2
|
%
| | | |
| | | | | | | | |
|
|
Effective tax rate
| | |
29.8
|
%
| | |
28.5
|
%
| | | |
| | | | | | | | |
|
|
Cash dividends paid per common share
| | |
$
|
0.290
| | | |
$
|
0.315
| | | | |
| | | | | | | | |
|
Shares (in thousands) used in the calculation of earnings per share
| | | | | | | | | |
|
Basic
| | |
213,444
| | | |
207,263
| | | | |
|
Diluted
| | |
215,019
| | | |
208,638
| | | | |
| | | | | | | | | | |
|
|
|
| |
|
| |
Brown-Forman Corporation
Unaudited Condensed Consolidated Balance Sheets
(Dollars in millions)
|
| | | | | |
|
| | | April 30, 2015
| | | July 31, 2015
|
|
Assets:
| | | | | | |
|
Cash and cash equivalents
| | |
$
|
370
| | | |
$
|
494
|
|
Accounts receivable, net
| | |
583
| | | |
505
|
|
Inventories
| | |
953
| | | |
1,035
|
|
Other current assets
| | |
348
|
| | |
337
|
|
Total current assets
| | |
2,254
| | | |
2,371
|
| | | | | |
|
|
Property, plant, and equipment, net
| | |
586
| | | |
608
|
|
Goodwill
| | |
607
| | | |
605
|
|
Other intangible assets
| | |
611
| | | |
605
|
|
Other assets
| | |
130
|
| | |
145
|
|
Total assets
| | |
$
|
4,188
|
| | |
$
|
4,334
|
| | | | | |
|
|
Liabilities:
| | | | | | |
|
Accounts payable and accrued expenses
| | |
$
|
497
| | | |
$
|
438
|
|
Dividends payable
| | |
—
| | | |
65
|
|
Accrued income taxes
| | |
12
| | | |
54
|
|
Short-term borrowings
| | |
190
| | | |
13
|
|
Current portion of long-term debt
| | |
250
| | | |
250
|
|
Other current liabilities
| | |
9
|
| | |
13
|
|
Total current liabilities
| | |
958
| | | |
833
|
| | | | | |
|
|
Long-term debt
| | |
743
| | | |
1,229
|
|
Deferred income taxes
| | |
107
| | | |
112
|
|
Accrued postretirement benefits
| | |
311
| | | |
304
|
|
Other liabilities
| | |
164
|
| | |
149
|
|
Total liabilities
| | |
2,283
| | | |
2,627
|
| | | | | |
|
|
Stockholders’ equity
| | |
1,905
|
| | |
1,707
|
| | | | | |
|
|
Total liabilities and stockholders’ equity
| | |
$
|
4,188
|
| | |
$
|
4,334
|
| | | | | | | | |
|
|
|
| |
|
| |
Brown-Forman Corporation
Unaudited Condensed Consolidated Statements of Cash Flows
For the Three Months Ended July 31, 2014 and 2015
(Dollars in millions)
|
| | | | | |
|
| | |
2014
| | |
2015
|
| | | | | |
|
|
Cash provided by operating activities
| | |
$
|
112
| | | |
$
|
147
| |
| | | | | |
|
|
Cash flows from investing activities:
| | | | | | |
|
Additions to property, plant, and equipment
| | |
(31
|
)
| | |
(39
|
)
|
|
Cash used for investing activities
| | |
(31
|
)
| | |
(39
|
)
|
| | | | | |
|
|
Cash flows from financing activities:
| | | | | | |
|
Net change in short-term borrowings
| | |
5
| | | |
(176
|
)
|
|
Proceeds from long-term debt
| | |
—
| | | |
490
| |
|
Debt issuance costs
| | |
—
| | | |
(5
|
)
|
|
Acquisition of treasury stock
| | |
(12
|
)
| | |
(230
|
)
|
|
Dividends paid
| | |
(62
|
)
| | |
(65
|
)
|
|
Other
| | |
12
|
| | |
7
|
|
|
Cash provided by (used for) financing activities
| | |
(57
|
)
| | |
21
| |
| | | | | |
|
Effect of exchange rate changes on cash and cash equivalents
| | |
(1
|
)
| | |
(5
|
)
|
| | | | | |
|
|
Net increase in cash and cash equivalents
| | |
23
| | | |
124
| |
| | | | | |
|
|
Cash and cash equivalents, beginning of period
| | |
437
|
| | |
370
|
|
| | | | | |
|
|
Cash and cash equivalents, end of period
| | |
$
|
460
|
| | |
$
|
494
|
|
| | | | | | | | | |
|
|
|
| |
|
| |
Schedule A | | | | | | |
| Brown-Forman Corporation |
| Supplemental Information (Unaudited) |
| | | | | |
|
| | |
| | |
|
| | | Three Months Ended | | | Fiscal Year Ended |
| | | July 31, 2015 | | | April 30, 2015 |
| | | | | |
|
| | | | | |
|
| | | | | |
|
| Reported change in net sales | | | (2)% | | | 4% |
|
Impact of foreign currencies
| | | 9% | | | 3% |
|
Estimated net change in distributor inventories
| | | 1% | | | (1)% |
| | | | | |
|
| Underlying change in net sales | | | 7% | | | 6% |
| | | | | |
|
| | | | | |
|
| Reported change in gross profit | | | (1)% | | | 5% |
|
Impact of foreign currencies
| | | 6% | | | 3% |
|
Estimated net change in distributor inventories
| | | 1% | | | (1)% |
| | | | | |
|
| Underlying change in gross profit | | | 7% | | | 7% |
| | | | | |
|
| Reported change in advertising | | | (4)% | | | —% |
|
Impact of foreign currencies
| | | 7% | | | 4% |
| | | | | |
|
| Underlying change in advertising | | | 3% | |
| 4% |
| | | | | |
|
| Reported change in SG&A | | | (1)% | | | 2% |
|
Impact of foreign currencies
| | | 6% | | | 2% |
| | | | | |
|
| Underlying change in SG&A | | | 6% | |
| 4% |
| | | | | |
|
| Reported change in operating income | | | 3% | | | 6% |
|
Impact of foreign currencies
| | | 3% | | | 6% |
|
Estimated net change in distributor inventories
| | | 4% | | | (3)% |
| | | | | |
|
| Underlying change in operating income | | | 9% | | | 9% |
| | |
| | |
|
| Note: Totals may differ due to rounding |
| | | | | |
|
Notes:
We present changes in certain income statement line-items that are
adjusted to an “underlying” basis, which are non-GAAP measures that we
believe assists in understanding both our performance from period to
period on a consistent basis, and the trends of our business.
To calculate each of the measures reflected above, we adjust for (a)
foreign currency exchange and (b) if applicable, estimated net changes
in trade inventories. These adjustments are defined below.
-
“Foreign exchange.” We calculate the percentage change in our income
statement line-items in accordance with GAAP and adjust to exclude the
cost or benefit of currency fluctuations. Adjusting for foreign
exchange allows us to understand our business on a constant dollar
basis, as fluctuations in exchange rates can distort the underlying
trend both positively and negatively. (In this press release, “dollar”
always means the U.S. dollar unless clearly denoted otherwise.) To
eliminate the effect of foreign exchange fluctuations when comparing
across periods, we translate current year results at prior-year rates.
-
“Estimated net change in trade inventories.” This term refers to the
estimated net effect of changes in distributor inventories on changes
in our measures. For each period being compared, we estimate the
effect of distributor inventory changes on our results using depletion
information provided to us by our distributors. We believe that this
adjustment reduces the effect of varying levels of distributor
inventories on changes in our measures and allows to understand better
our underlying results and trends.
Management uses “underlying” measures of performance to assist it in
comparing and measuring our performance from period to period on a
consistent basis, and in comparing our performance to that of our
competitors. We also use underlying measures as metrics of management
incentive compensation calculations. Management also uses underlying
measures in its planning and forecasting and in communications with the
board of directors, stockholders, analysts and investors concerning our
financial performance. We have provided reconciliations of the non-GAAP
measures adjusted to an “underlying” basis to their most closely
comparable GAAP measures and have consistently applied the adjustments
within our reconciliations in arriving at each non-GAAP measure.
|
|
| |
Schedule B | | | |
Brown-Forman Corporation Supplemental Brand Information (Unaudited) Three Months Ended July 31, 2015 |
|
|
|
|
|
| | | % Change vs. FY2015 |
Brand | | | Depletions1 |
| Net Sales2 |
|
|
| 9-Liter |
| Equivalent Conversion 3 |
| Reported |
| Foreign Exchange |
| Estimated Net Change in Trade Inventories |
| Underlying |
|
Jack Daniel’s Family
|
|
|
3%
|
|
6%
|
|
-3%
|
| 8% |
| 1% |
|
6%
|
|
Jack Daniel’s Tennessee Whiskey
|
|
|
3%
|
|
3%
|
|
(4)%
|
| 8% |
| —% |
|
4%
|
|
Jack Daniel’s Tennessee Honey
|
|
|
14%
|
|
14%
|
|
4%
|
| 8% |
| 6% |
|
18%
|
|
Other Jack Daniel’s Whiskey Brands4 |
|
|
63%
|
|
63%
|
|
21%
|
| 6% |
| 18% |
|
45%
|
|
Jack Daniel’s RTD/RTP5 |
|
|
(4)%
|
|
(4)%
|
|
(16)%
|
| 12% |
| (1)% |
|
(4)%
|
|
Southern Comfort Family
|
|
|
(6)%
|
|
(4)%
|
|
(6)%
|
| 6% |
| (3)% |
|
(4)%
|
|
Finlandia Family
|
|
|
(4)%
|
|
1%
|
|
(18)%
|
| 19% |
| 2% |
|
3%
|
|
el Jimador Family6 |
|
|
6%
|
|
6%
|
|
(5)%
|
| 8% |
| 7% |
|
11%
|
|
New Mix RTD7 |
|
|
43%
|
|
43%
|
|
28%
|
| 24% |
| 0% |
|
51%
|
|
Herradura Family8 |
|
|
21%
|
|
21%
|
|
14%
|
| 11% |
| 3% |
|
28%
|
|
Woodford Reserve Family
|
|
|
26%
|
|
26%
|
|
26%
|
| 4% |
| (2)% |
|
28%
|
|
Canadian Mist Family
|
|
|
(6)%
|
|
(6)%
|
|
(3)%
|
| 0% |
| (1)% |
|
(5)%
|
Rest of Brand Portfolio
(excl. Discontinued Brands)
|
|
|
7%
|
|
7%
|
|
(2)%
|
| 11% |
| (2)% |
|
11%
|
| Total Portfolio |
|
| 7% |
| 5% |
| (2)% |
| 9% |
| 1% |
| 7% |
| | | |
| | | |
| |
| |
| |
|
Note: Totals may differ due to rounding.
|
|
|
1Depletions are shipments direct to retail or from
distributors to wholesale and retail customers, and are commonly
regarded in the industry as an approximate measure of consumer
demand.
|
2Net sales is a shipment based metric; shipments and
depletions can be different due to timing. Please see the Notes to
Schedule A in this press release for additional information on the
impact of foreign currencies and estimated net change in
distributor inventories and the reasons why we believe that the
presentation of these non-GAAP financial measures provides useful
information to investors.
|
3Equivalent conversion depletions represent the
conversion of ready-to-drink (RTD) and ready-to-pour (RTP) brands
to a similar drinks equivalent as the parent brand for various
trademark families. RTD volumes are divided by 10, while RTP
volumes are divided by 5.
|
4Includes Gentleman Jack, Jack Daniel's Single Barrel,
Sinatra Select, No. 27 Gold, Jack Daniel's Tennessee Fire, Jack
Daniel's Master's Collection, Jack Daniel's Rye and Jack Daniel's
1907.
|
5Refers to RTD and RTP line extensions of Jack Daniel’s.
|
6Includes el Jimador, el Jimador Flavors, el Jimador
RTDs.
|
7New Mix RTD brand produced with el Jimador tequila.
|
8Includes Herradura, Herradura Ultra, Herradura
Coleccion De La Casa, and Herradura Seleccion Suprema.
|

View source version on businesswire.com: http://www.businesswire.com/news/home/20150826005542/en/
Brown-Forman Corporation
Phil Lynch, 502-774-7928
Vice
President
Director Corporate Communications and Public Relations
or
Jay
Koval, 502-774-6903
Vice President
Director Investor Relations
Source: Brown-Forman Corporation