LOUISVILLE, Ky.--(BUSINESS WIRE)--
Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) announced today that it
has completed the sale of the Southern Comfort and Tuaca trademarks to
Sazerac for a final purchase price of $542.4 million. The transaction
will be discussed in further detail during tomorrow’s conference call
following the issuance of the company’s third quarter earnings release.
For more than 145 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola,
Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single
Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Canadian Mist,
Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord.
Brown-Forman’s brands are supported by nearly 4,400 employees and sold
in approximately 160 countries worldwide. For more information about the
company, please visit http://www.brown-forman.com.
About the Sazerac Company
Sazerac is one of New Orleans’
oldest family owned, privately held companies and has operations in New
Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro,
Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore,
Maryland; Lewiston, Maine; Manchester, New Hampshire; and Montreal
Canada. For more information on Sazerac, please visit http://www.sazerac.com.

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Brown-Forman Corporation
Phil Lynch, 502-774-7928
Vice
President
Director Corporate Communications and Public Relations
or
Jay
Koval, 502-774-6903
Vice President
Director Investor Relations
Source: Brown-Forman Corporation